About Us
REV IT UP with Daytona Sensors
Daytona Sensors designs and produces electronic sensor systems for the racing industry.
Our product focus is on Ruggedized WideBand O2 Sensors Kits (WEGO) and Racing Ignition systems. We manufacture locally in a highly automated ISO9000 facility.
Daytona Sensors is a part of the JMS Daytona Group. Our products are typically utilized in the Automotive and Powersports industries. We develop and design products that improve the overall performance, reliability, and safety of most modern vehicles on the road today. Led by industry pioneers with decades of experience ranging from manufacturing, aftermarket upfitting, and automotive calibrations software, our electronic components are some of the most technologically advanced in the industry today, utilized by OEM’s and consumers alike.
For more than 34 years, the JMS Daytona Group has been developing and manufacturing electronics for OE, Tier 1 and aftermarket customers
JMS Daytona Group consists of four brands
JMS Chip & Performance
Fleet, OE and Performance Products for Cars and Trucks
JMS ev
EV Charging Products and EV Control Systems
Daytona Twin-Tec
Ignition Systems for Harley-Davidson Motorcycles
Daytona Sensors
Engineering Grade Racing Engine Sensor Products
JMS Daytona Group includes: Daytona Sensors, JMS Fleet, JMS ev, JMS Chip and Daytona Twin Tec. The Daytona Sensors brand manufactures high-quality ruggedized wideband O2 Sensor Kits (WEGO) along with programmable racing ignition systems (Trans-AM) and engine logging systems. Daytona Twin Tec manufactures premium tuning and diagnostic products for Harley-Davidson motorcycles. JMS Chip manufactures premium emissions legal performance and fleet products. JMS ev specializes on the EV charging space. We are a leader in electronic performance products!
Each brand operates in a unique space in the performance aftermarket. Suppling electronics to OEM and Tier 1 customers.
Our products feature innovative high-quality engineering and workmanship and they are designed in assembled in the USA.
leadership team
The JMS Daytona Group leadership team is comprised of industry pioneers with decades of experience in: manufacturing, electronics design, conformance testing and automotive calibrations software.
Chris Johnson
CEO (since 1993)
For over 34 years, Chris Johnson has focused on creating innovative products and brands in the light truck and automotive aftermarket.
Today, we continue that focus at JMS, with an emphasis on electronics, calibration, and vehicle integration.
Between 1989 and 2003, Chris held several engineering positions at AT&T Bell Labs, the US Government, Lucent Technologies Bell Labs, and Avaya. During this time, we built a strong foundation in advanced electronics, systems design, and large-scale manufacturing environments.
After leaving Lucent Bell Labs and Avaya in 2003, Chris formed Superchips Custom Tuning. SCT was launched as a joint venture to develop calibration software and hardware for Ford, GM, and Chrysler vehicles, helping define the modern performance tuning market.
By late 2007, Chris had partnered with a private equity group to support and accelerate SCT’s growth, expanding product offerings, distribution, and OEM relationships.
Following a transition to a new private equity partner in 2013, SCT acquired BullyDog and rebranded the company as Derive, further strengthening our position in performance electronics and vehicle calibration technology.
JMS was founded in 1993 while Chris was still working at AT&T Bell Labs, originally focused on advanced electronic design and manufacturing.
Today, we engineer specialized electronic solutions for automotive, powersports, and fleet applications, providing both product development and manufacturing services for several Tier 1 vehicle suppliers and OEMs. Our products and designs are known for reliability, regulatory compliance, and real-world performance.
Past and current customers include Ford, Roush, TI Automotive, TI Fluid Systems, Derive, Edelbrock, DynoJet and Harley-Davidson.
At JMS, we continue to apply decades of hands-on engineering experience to deliver solutions that meet OEM standards, satisfy regulatory requirements, and perform reliably in real-world conditions.
LinkedIn: https://www.linkedin.com/in/chris-johnson-10586757
Chuck McArthur
EXECUTIVE VICE PRESIDENT
Chuck McArthur has over 40 years of experience managing and guiding high-growth companies, bringing deep leadership and strategic experience to the JMS team.
Prior to joining JMS in 2018, Chuck served as CEO of several energy companies, including Circular Energy, Andeler Corporation, United Fuel & Energy (a publicly traded company), and Pyronexus.
He has focused extensively on building strategic partnerships with joint venture partners, institutional investors, and private equity groups. Chuck’s most recent work has centered on improvements in the rail infrastructure industry and the biochar-based carbon credit space.
Chuck also brings significant experience in operating and scaling large technology organizations, having served as President and COO of ViewSonic Corporation, a global provider of computer display products.
Throughout his career, Chuck has held senior management positions at a number of successful companies, including Atari, Solectron, Memorex, Capetronic, and Mag Innovision.
Working alongside the JMS team, Chuck helps guide long-term strategy by combining disciplined execution, strategic partnerships, and decades of operating experience.
LinkedIn: https://www.linkedin.com/in/chuck-mcarthur-4537137